International and Cross-Cultural Management Research |
|
| Author:
| Usunier, Jean-Claude |
| ISBN: | 978-1-283-88059-6 |
| Publication Date: | Jan 1998 |
| Publisher: | SAGE Publications, Incorporated
|
| Book Format: | Ebook |
| List Price: | USD $184.00 |
Book Description:
|
Written for students and others wishing to do international and cross-cultural research in business and management, this book provides an accessible introduction to the major principles and practices.
Written for students and others wishing to do international and cross-cultural research in business and management, this book provides an accessible introduction to the major principles and practices.