Interpreting Audiences The Ethnography of Media Consumption |
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| Author:
| Moores, Shaun |
| Series title: | Media Culture and Society Ser. |
| ISBN: | 978-0-8039-8447-9 |
| Publication Date: | Jan 1994 |
| Publisher: | SAGE Publications, Limited
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| Book Format: | Paperback |
| List Price: | USD $72.00 |
Book Description:
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In this comprehensive guide to important developments in the study of media reception, Shaun Moores reviews a wide range of qualitative audience research and charts the emergence of a critical ethnographic perspective on everyday consumer practices.
In this comprehensive guide to important developments in the study of media reception, Shaun Moores reviews a wide range of qualitative audience research and charts the emergence of a critical ethnographic perspective on everyday consumer practices.