Introduction to Applied Demography Data Sources and Estimation Techniques |
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| Author:
| Rives, Norfleet W.
Serow, William J. |
| Series title: | Quantitative Applications in the Social Sciences Ser. |
| ISBN: | 978-0-8039-2134-4 |
| Publication Date: | Jul 1984 |
| Publisher: | SAGE Publications, Incorporated
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| Book Format: | Paperback |
| List Price: | USD $42.00 |
Book Description:
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Applied demography is a technique which can handle small geographic areas -- an approach which allows market segments and target populations to be studied in detail. This book provides the essential elements of applied demography in a clear and concise manner. It details the kind of information that is available; who produces it; and how that information can be used. The sources mentioned are American, but the techniques for estimating have universal application. A background in...
More DescriptionApplied demography is a technique which can handle small geographic areas -- an approach which allows market segments and target populations to be studied in detail. This book provides the essential elements of applied demography in a clear and concise manner. It details the kind of information that is available; who produces it; and how that information can be used. The sources mentioned are American, but the techniques for estimating have universal application. A background in elementary algebra is sufficient for this book.
′This is a handy, concise primer that summarizes various fundamentals of particular interest to the field (estimating total populations, household sizes, etc.)′ -- Population Today, October 1984