Invisible Advantage From Innovation to Reputation- How Intangibles Are Driving Business Performance |
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| Author:
| Low, Jonathan
Cohen, Pamela
Kalafut, Pamela |
| ISBN: | 978-0-7382-0539-7 |
| Publication Date: | May 2002 |
| Publisher: | Perseus Books Group
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| Book Format: | Hardback |
| List Price: | USD $27.00 |
Book Description:
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A provocative look at how intangible assets are revolutionizing business practice, management, and strategy--from the experts at Cap Gemini Ernst & Young's Center for Business Innovation
A provocative look at how intangible assets are revolutionizing business practice, management, and strategy--from the experts at Cap Gemini Ernst & Young's Center for Business Innovation