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Invisible Influence

The Hidden Forces That Shape Behavior

Invisible Influence( )
Author: Berger, Jonah
ISBN:978-1-4767-5975-3
Publication Date:Jun 2016
Publisher:Simon & Schuster
Book Format:Ebook
List Price:Contact Supplier contact
Book Description:

The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make from what we buy, to the careers we choose, to what we eat in this fascinating and groundbreaking work. If you're like most people, you think that your choices and behaviors are driven by your individual, personal tastes, and opinions. You wear a certain jacket because you liked the way it looked. You picked a particular career because you found it interesting....
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Author Biography
Berger, Jonah (Author)
Jonah Berger is an associate professor of marketing at the Wharton School at the University of Pennsylvania. Berger has been recognized with a number of awards for both scholarship and teaching. He is the author of Contagious: Why Things Catch On, a 2016 New York Times bestseller, and Invisible Influence:The Hidden Forces That Shape Behavior.

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