Inviting Latino Voters Party Messages and Latino Party Identification |
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| Author:
| Connaughton, Stacey L. |
| Series title: | Latino Communities: Emerging Voices - Political, Social, Cultural and Legal Issues Ser. |
| ISBN: | 978-1-135-87417-9 |
| Publication Date: | Feb 2013 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Routledge |
| Book Format: | Ebook |
| List Price: | USD $49.95 |
Book Description:
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Latino's increasing numbers and their uncertain voting behaviors have enticed Democrats and Republicans to actively court this demographic group, seeking their partisan identification. Through in-depth interviews with campaign strategists, a quantitative analysis of Latino-oriented television advertisements and a survey of Latino citizens, this project examines these efforts.
Latino's increasing numbers and their uncertain voting behaviors have enticed Democrats and Republicans to actively court this demographic group, seeking their partisan identification. Through in-depth interviews with campaign strategists, a quantitative analysis of Latino-oriented television advertisements and a survey of Latino citizens, this project examines these efforts.