Is Food Marketing Making Us Fat? |
|
| Author:
| Chandon, Pierre
Wansink, Brian |
| Series title: | Foundations and Trends in Marketing Ser. |
| ISBN: | 978-1-60198-466-1 |
| Publication Date: | Jun 2011 |
| Publisher: | Now Publishers
|
| Book Format: | Paperback |
| List Price: | USD $70.00 |
Book Description:
|
Is Food Marketing Making Us Fat? reviews the literature in marketing, nutrition, psychology, economics and related disciplines that investigate the link between marketing activity, food intake and obesity, with a particular emphasis on the effects of marketing on overeating.
Is Food Marketing Making Us Fat? reviews the literature in marketing, nutrition, psychology, economics and related disciplines that investigate the link between marketing activity, food intake and obesity, with a particular emphasis on the effects of marketing on overeating.