Issues of Representation and Qualitative Marketing Research. Qualitative Market Research, Volume 6, Issue 3 |
|
| Author:
| Maclaran, Pauline |
| Editor:
| Maclaran, Pauline
Catterall, Miriam
Stevens, Lorna |
| ISBN: | 978-1-280-51189-9 |
| Publication Date: | Jan 2003 |
| Publisher: | Emerald Publishing Limited
|
| Book Format: | Ebook |
| List Price: | USD $240.35 |
Book Description:
|
There are issues in the social sciences about how research is undertaken and the problems of representation of the consumer in market research. Complex topic but this e-book addresses the subject - two papers from an academic perspective and two papers which look at consumer research in the commercial world of advertising and market research. A great mix of theory and practice!
There are issues in the social sciences about how research is undertaken and the problems of representation of the consumer in market research. Complex topic but this e-book addresses the subject - two papers from an academic perspective and two papers which look at consumer research in the commercial world of advertising and market research. A great mix of theory and practice!