It's Business Development NOT Marketing |
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Author:
| Wagner, Richard D. |
ISBN: | 978-1-4512-0077-5 |
Publication Date: | May 2010 |
Publisher: | America Star Books
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Book Format: | Paperback |
List Price: | USD $19.95 |
Book Description:
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Often times professional service firms look at business development as "Advertising" or as a short term sales process. What this book does is walk the professional service firm through a proven process to create long-term success. There is a big difference between Sales and Marketing versus Business Development. The process described in this book will demonstrate these differences and show you a process to be successful in any professional service firm. There are real solutions...
More DescriptionOften times professional service firms look at business development as "Advertising" or as a short term sales process. What this book does is walk the professional service firm through a proven process to create long-term success. There is a big difference between Sales and Marketing versus Business Development. The process described in this book will demonstrate these differences and show you a process to be successful in any professional service firm. There are real solutions described and how to implement those solutions. By following this simple but effective process your success as a professional service firm will grow well into the future.