It's Not Just PR Public Relations in Society |
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Author:
| Coombs, W. Timothy Holladay, Sherry J. |
ISBN: | 978-1-4051-4405-6 |
Publication Date: | Dec 2006 |
Publisher: | John Wiley & Sons, Incorporated
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Imprint: | Wiley-Blackwell |
Book Format: | Hardback |
List Price: | USD $91.95 |
Book Description:
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Public relations shapes and spins our news, influencing society’s values, knowledge, and perceptions. Despite this, it often goes unnoticed. It′s Not Just "PR" takes a balanced approach in assessing its impact, drawing on a diverse range of contemporary examples from global corporations through to the power of PR in the non-profit sector.
Public relations shapes and spins our news, influencing society’s values, knowledge, and perceptions. Despite this, it often goes unnoticed. It′s Not Just "PR" takes a balanced approach in assessing its impact, drawing on a diverse range of contemporary examples from global corporations through to the power of PR in the non-profit sector.