It's Not Just PR Public Relations in Society |
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| Author:
| Coombs, W. Timothy
Holladay, Sherry J. |
| ISBN: | 978-1-4051-4406-3 |
| Publication Date: | Dec 2006 |
| Publisher: | John Wiley & Sons, Incorporated
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| Imprint: | Wiley-Blackwell |
| Book Format: | Paperback |
| List Price: | USD $36.95 |
Book Description:
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ublic relations is a multibillion dollar industry, yet unlike its sister field of advertising, public relations is nearly undetectable to people outside the industry. The public does not see the way public relations shapes and spins their news, influencing societal values, knowledge, and perceptions.t's Not Just PR: Public Relations in Society provides a balanced view of public relations as neither flawless nor sinister. In addition to investigating corporate issues in PR, such as...
More Descriptionublic relations is a multibillion dollar industry, yet unlike its sister field of advertising, public relations is nearly undetectable to people outside the industry. The public does not see the way public relations shapes and spins their news, influencing societal values, knowledge, and perceptions.t's Not Just PR: Public Relations in Society provides a balanced view of public relations as neither flawless nor sinister. In addition to investigating corporate issues in PR, such as pharmaceutical companies' use of PR to influence the medicines we use, this book further examines public relations as a tool for marginalized groups, focusing on its use in the non-profit sector, and citing relevant examples like the use of PR to pressure Coca-Cola to reform labor practices in Latin America. This book also includes practical debate about power issues in public relations theory and practice.