It's Not Just PR Public Relations in Society |
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| Author:
| Holladay, Sherry J.
Coombs, W. Timothy |
| ISBN: | 978-1-4443-2562-1 |
| Publication Date: | May 2010 |
| Publisher: | John Wiley & Sons, Incorporated
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| Imprint: | Wiley-Blackwell |
| Book Format: | Digital download |
| List Price: | USD $38.50 |
Book Description:
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Public relations shapes and spins our news, influencing society's values, knowledge, and perceptions. Despite this, it often goes unnoticed.
It's Not Just "PR" takes a balanced approach in assessing its impact, drawing on a diverse range of contemporary examples from global corporations through to the power of PR in the non-profit sector.
- Investigates a broad range of examples, from Coca-Cola and corporate pharmaceutical companies, to the non-profit sector and...
More Description
Public relations shapes and spins our news, influencing society's values, knowledge, and perceptions. Despite this, it often goes unnoticed.
It's Not Just "PR" takes a balanced approach in assessing its impact, drawing on a diverse range of contemporary examples from global corporations through to the power of PR in the non-profit sector.
- Investigates a broad range of examples, from Coca-Cola and corporate pharmaceutical companies, to the non-profit sector and reform labour practices in Latin America
- Charts new territory by focusing on the effects and influence of public relations, both intended and unintended, in a discipline that has all too often concentrated on skills with little or no reflection on societal impact
- Helps reveal why public relations is useful to society and how it has developed a negative public reputation
- Includes practical debate about power issues in public relations theory and practice
- Winner of the 2007 PRIDE award given by the PR Division of the National Communication Association