Kanpai! a Journey into Japanese Drinking Culture and Marketing

Experience Japan, one sip at a time. （ようこそ！Youkoso!）Welcome to the world of Japanese spirits. No, not demons and apparitions, but alcohol and distillations. Kanpai: A Journey Into Japanese Drinking Culture And Marketing delves into the tradition and passion of Japanese drinking culture, from historic rituals to modern cocktail recipes, from developing the first brands to drinking at neighborhood izakayas. It will...
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Experience Japan, one sip at a time.
（ようこそ！Youkoso!）Welcome to the world of Japanese spirits. No, not demons and apparitions, but alcohol and distillations. Kanpai: A Journey Into Japanese Drinking Culture And Marketing delves into the tradition and passion of Japanese drinking culture, from historic rituals to modern cocktail recipes, from developing the first brands to drinking at neighborhood izakayas. It will have you filling your sake cup and ready to chant ichi... ni... san... kanpai!