Key Concepts in Marketing |
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| Author:
| Sutherland, Jonathan |
| Series title: | Key Concepts Ser. |
| ISBN: | 978-1-4039-1527-6 |
| Publication Date: | Feb 2004 |
| Publisher: | Palgrave Macmillan Limited
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| Imprint: | Red Globe Press |
| Book Format: | Paperback |
| List Price: | USD $42.95 |
Book Description:
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Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a...
More DescriptionKey Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about. It will be especially useful as a revision aid.