Key Concepts in Marketing |
|
| Author:
| Blythe, Jim |
| Series title: | SAGE Key Concepts Ser. |
| ISBN: | 978-1-84787-498-6 |
| Publication Date: | Mar 2009 |
| Publisher: | SAGE Publications, Limited
|
| Book Format: | Hardback |
| List Price: | USD $157.00 |
Book Description:
|
The extremely readable and accessible format brings the reader a wealth of information, and provides a valuable reference to any student of marketing.
The extremely readable and accessible format brings the reader a wealth of information, and provides a valuable reference to any student of marketing.