Kidnapped How Irresponsible Marketers Are Stealing the Minds of Your Children |
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| Author:
| Reiher, Robert H.
Acuff, Daniel |
| ISBN: | 978-1-4195-0503-4 |
| Publication Date: | Jun 2005 |
| Publisher: | Kaplan Publishing
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| Book Format: | Paperback |
| List Price: | USD $18.95 |
Book Description:
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With over $12billion spent annually on advertising messages aimed at young people, this book addresses what responsible and irresponsible marketing to our youth is: where it exists; who is responsible; and what needs to be done. Dan Acuff and Rob Reiher place responsibility for ethical marketing tactics squarely in the laps of not ......
With over $12billion spent annually on advertising messages aimed at young people, this book addresses what responsible and irresponsible marketing to our youth is: where it exists; who is responsible; and what needs to be done. Dan Acuff and Rob Reiher place responsibility for ethical marketing tactics squarely in the laps of not ......