| Kleppner's Advertising Procedure | | | Author:
| Russell, J. Thomas
Lane, W. Ronald | | Series title: | The Prentice Hall Series in Marketing | | ISBN: | 978-0-13-517574-3 | | Publication Date: | Nov 1992 | | Publisher: | Prentice Hall Books
| | Book Format: | Hardback | | List Price: | Contact Supplier contact
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