Leading Digital Turning Technology into Business Transformation |
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Author:
| Westerman, George Bonnet, Didier McAfee, Andrew |
ISBN: | 978-1-62527-248-5 |
Publication Date: | Sep 2014 |
Publisher: | Harvard Business Review Press
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Book Format: | Ebook |
List Price: | USD $31.99 |
Book Description:
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Become a Digital Master--No Matter What Business You’re In If you think the phrase "going digital” is only relevant for industries like tech, media, and entertainment--think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it--including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars...
More Description Become a Digital Master--No Matter What Business You’re In
If you think the phrase "going digital” is only relevant for industries like tech, media, and entertainment--think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it--including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy?
In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries--from finance to manufacturing to pharmaceuticals--are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn:
* How to engage better with your customers
* How to digitally enhance operations
* How to create a digital vision
* How to govern your digital activities
The book also includes an extensive step-by-step transformation playbook for leaders to follow.
Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.