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Leading Digital

Turning Technology into Business Transformation

Leading Digital( )
Author: Westerman, George
Bonnet, Didier
McAfee, Andrew
ISBN:978-1-62527-248-5
Publication Date:Sep 2014
Publisher:Harvard Business Review Press
Book Format:Ebook
List Price:USD $31.99
Book Description:

Become a Digital Master--No Matter What Business You’re In If you think the phrase "going digital” is only relevant for industries like tech, media, and entertainment--think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it--including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars...
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Author Biography
Westerman, George (Author)
Andrew McAfee is a principal research scientist at the MIT Center for Digital Business. He is the author of several books including Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges and The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies.

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