Legends in Marketing: Naresh K. Malhotra |
|
| Editor:
| Sheth, Jagdish N. |
| Series title: | Legends in Marketing Ser. |
| ISBN: | 978-81-321-0517-6 |
| Publication Date: | Aug 2011 |
| Publisher: | SAGE Publications, Incorporated
|
| Book Format: | Multiple-item retail product |
| List Price: | USD $1180.00 |
Book Description:
|
This series is a comprehensive historical perspective into some of the greatest marketing legends of our time, reproducing some of their works as well as providing outsider research on the legends′ work.
This series is a comprehensive historical perspective into some of the greatest marketing legends of our time, reproducing some of their works as well as providing outsider research on the legends′ work.