Lei Jun's Cards Secrets Behind the Miraculous Rise of Xiaomi |
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| Author:
| Li, Yaxuan |
| ISBN: | 978-1-4878-0063-5 |
| Publication Date: | Jan 2020 |
| Publisher: | Royal Collins Publishing Group Inc.
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| Book Format: | Paperback |
| List Price: | USD $17.95 |
Book Description:
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How do we account for the spectacular rise of Xiaomi phones? This book explains it all, including these key points: - The embedding of mobile Internet thinking, which is the backbone of the company - Clever marketing to Xiaomi users, making them feel part of the company and its products - Insistence on perfection in manufacturing - Design aspects that reach the consumers' hearts and minds - Integrating the Xiaomi phone into an ecosystem of...
More DescriptionHow do we account for the spectacular rise of Xiaomi phones?
This book explains it all, including these key points:
- The embedding of mobile Internet thinking, which is the backbone of the company
- Clever marketing to Xiaomi users, making them feel part of the company and its products
- Insistence on perfection in manufacturing
- Design aspects that reach the consumers' hearts and minds
- Integrating the Xiaomi phone into an ecosystem of products
- Strengthening the Xiaomi brand through fans of the phones
...and more ways this incredible company is reshaping the mobile phone market.
Lei Jun cofounded and chairs Xiaomi, the privately-held firm that is one of the largest Chinese smartphone makers, and was named the 87th-richest billionaire by Forbes Magazine, and is the 4th-richest person in China. The story of how he cofounded and developed Xiaomi smartphones in 2010 and how the company quickly grew into a world market leadership role in just a few short years has become a legend in entrepreneurial circles. In 2014, he was named "Businessman of The Year" by Forbes Asia.