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Let's Get Real or Let's Not Play

Transforming the Buyer/Seller Relationship

Let's Get Real or Let's Not Play( )
Author: Khalsa, Mahan
Illig, Randy
Introduction by: Covey, Stephen R.
ISBN:978-1-59184-226-2
Publication Date:Oct 2008
Publisher:Penguin Publishing Group
Imprint:Portfolio
Book Format:Hardback
List Price:USD $29.00
Book Description:

Too often the sales process is all about fear. Customers are afraid they will be talked into making a mistake and salespeople dread being unable to make the deal and make their quotas, leaving no one happy. Mahan Khalsa and Randy Illig offer a better way. Salespeople, they argue, do best when they focus 100 percent on helping clients succeed. When customers are successful, both buyer and seller win. This book offers the new way to transform a sales culture with clarity, authenticity...
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Book Details
Pages:268
Detailed Subjects: Business & Economics / Sales & Selling / General
Business & Economics / Business Ethics
Physical Dimensions (W X L X H):6.32 x 9.53 x 1 Inches
Book Weight:1.098 Pounds
Author Biography
Khalsa, Mahan (Author)
Stephen R. Covey was born on October 24, 1932, in Salt Lake City, Utah. He received a degree in business administration from the University of Utah, an M.B.A. from Harvard Business School, and a D.R.E. from Brigham Young University. He was a teacher and administrator at Brigham Young University. In 1983, he founded the Covey Leadership Center, a training and consulting concern.

He wrote numerous books on leadership, personal and organizational effectiveness, and family and interpersonal relationships. His best known book, The Seven Habits of Highly Effective People: Restoring the Character Ethic, first published in 1989. His other books include Principle Centered Leadership; First Things First: To Live, to Love, to Learn, and to Leave a Legacy; Daily Reflections for Highly Effective People; Seven Habits of Highly Effective Families; The 8th Habit: From Effectiveness to Greatness; and The 3rd Alternative. He received the Thomas More College Medallion and the Utah Symphony Fiftieth Anniversary Award in 1990, and the McFeely Award of the International Management Council for contributions and service in 1991. He died from injuries sustained in a bicycle accident on July 16, 2012 at the age of 79.

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