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Leveraging Japan

Marketing to the New Asia

Leveraging Japan( )
Author: Fields, George
Katahira, Hotaka
Wind, Yoram (Jerry)
Gunther, Robert E.
ISBN:978-0-7879-4663-0
Publication Date:Dec 1999
Publisher:John Wiley & Sons, Incorporated
Imprint:Jossey-Bass
Book Format:Hardback
List Price:USD $45.00
Book Description:

Japan′s current shift from a manufacturing to a consumer economy is creating unprecedented opportunities for any company with the savvy to exploit this, the world′s second largest market.

Book Details
Pages:356
Detailed Subjects: Business & Economics / Consumer Behavior
Political Science / Public Policy / Economic Policy
Physical Dimensions (W X L X H):4.817 x 7.8 x 1.139 Inches
Book Weight:0.486 Pounds



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