Life after the 30-Second Spot Energize Your Brand with a Bold Mix of Alternatives to Traditional Advertising |
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| Author:
| Jaffe, Joseph |
| ISBN: | 978-0-471-71837-6 |
| Publication Date: | May 2005 |
| Publisher: | John Wiley & Sons, Incorporated
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| Imprint: | Wiley |
| Book Format: | Hardback |
| List Price: | USD $29.95 |
Book Description:
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The old media strategies advertisers used for decades no longer work. Here′s what does!
Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work.
The old media strategies advertisers used for decades no longer work. Here′s what does!
Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work.