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Lifestyle Marketing
Reaching the New American Consumer
Lifestyle Marketing
(
)
Author:
Michman, Ronald D.
Mazze, Edward M.
Greco, Alan James
ISBN:
978-0-313-05380-1
Publisher:
ABC-CLIO, LLC
Imprint:
Greenwood
Book Format:
Ebook
List Price:
USD $54.95
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Book Details
Detailed Subjects:
Business & Economics / Consumer Behavior
Social Science / Sociology / General
Business & Economics / Marketing / General
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