Lighting a Spark |
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| Author:
| Zander, Benjamin
Zander, Rosamund Stone |
| ISBN: | 978-1-4221-3781-9 |
| Publication Date: | Jan 2001 |
| Publisher: | Harvard Business Review Press
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| Book Format: | Ebook |
| List Price: | USD $6.95 |
Book Description:
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In the Middle Ages, when lighting a fire from scratch was an arduous process, people often carried a metal box containing a smoldering cinder, kept alight throughout the day with little bits of kindling. This meant that a man could light a fire with ease wherever he went, because he always carried the spark. Our universe, according to the authors, is alive with sparks. We have at our fingertips an infinite capacity to generate a spark of possibility for others to...
More DescriptionIn the Middle Ages, when lighting a fire from scratch was an arduous process, people often carried a metal box containing a smoldering cinder, kept alight throughout the day with little bits of kindling. This meant that a man could light a fire with ease wherever he went, because he always carried the spark.
Our universe, according to the authors, is alive with sparks. We have at our fingertips an infinite capacity to generate a spark of possibility for others to share, and this practice, the practice of enrollment, is the subject of this chapter. Enrollment is not about forcing or tricking someone into doing something your way--it is about tapping into the basic human urge to connect, express, and communicate through passionate energy.
This chapter was originally published as Chapter 9 of "The Art of Possibility: Transforming Professional and Personal Life."