Lights, Camera, Campaign! Media, Politics, and Political Advertising |
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Editor:
| Schultz, David A. |
Series title: | Popular Politics and Governance in America Ser. |
ISBN: | 978-0-8204-6831-0 |
Publication Date: | Oct 2004 |
Publisher: | Peter Lang AG International Academic Publishers
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Book Format: | Paperback |
List Price: | USD $44.00 |
Book Description:
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Television sets the tone for American political advertising through paid advertisements, the nightly news, and even late-night talk shows. This anthology explores the reality of political advertising in the media - the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives - and examines the role of the news in...
More DescriptionTelevision sets the tone for American political advertising through paid advertisements, the nightly news, and even late-night talk shows. This anthology explores the reality of political advertising in the media - the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives - and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture.