Linking Balanced Scorecard Measures to Your Strategy

The objective of any measurement system should be to motivate all managers and employees to successfully implement the business unit's strategy. Those companies that can translate their strategy into their measurement system are far better able to execute their strategy because they can communicate their objectives and targets.

This chapter focuses on the importance of developing a Balanced Scorecard that communicates strategy through an integrated set of financial and nonfinancial measurements.

This chapter was originally published as chapter 7 of "The Balanced Scorecard: Translating Strategy into Action."