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Luxury Brand Management in Digital and Sustainable Times

Luxury Brand Management in Digital and Sustainable Times( )
Author: Chevalier, Michel
Mazzalovo, Gerald
ISBN:978-1-119-70628-1
Publication Date:Feb 2021
Publisher:John Wiley & Sons, Incorporated
Book Format:Hardback
List Price:USD $45.00
Book Description:

Learn about the luxury brand industry from the inside out with this masterful and insightful resource

The newly revised Fourth Edition of Luxury Brand Management in Digital and Sustainable Times delivers a timely re-examination of what constitutes the contemporary luxury brand landscape and the current trends that shape the sector. Distinguished experts and authors Michel Chevalier and Gerald Mazzalovo provide readers with a comprehensive treatment of the macro-...
More Description

Book Details
Pages:544
Detailed Subjects: Business & Economics / Economics / General
Physical Dimensions (W X L X H):6.341 x 9.114 x 1.486 Inches
Book Weight:2 Pounds



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