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MARKSTRAT3
The Strategic Marketing Simulation
MARKSTRAT3
(
)
Author:
Larréché, Jean Claude
Gatignon, Hubert
ISBN:
978-0-538-87743-5
Publication Date:
Jan 1998
Publisher:
Cengage South-Western
Book Format:
Hardback
List Price:
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Book Details
Pages:
210
Detailed Subjects:
Business & Economics / Industrial Management
Business & Economics / Marketing / General
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