Macroeconomics Princples, and Applications, and Tools with MyEconLab and EBook 1-Sem Student Access Package |
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| Author:
| O'Sullivan, Arthur
Sheffrin, Steven
Perez, Steve |
| ISBN: | 978-0-13-234900-0 |
| Publication Date: | Nov 2006 |
| Publisher: | Prentice Hall Higher Education
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| Book Format: | Miscellaneous print
Hardback |
| List Price: | USD $160.00 |
Book Description:
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O’Sullivan/Sheffrin makes use of Active Learning Tools which get readers involved in role-playing, help them apply concepts, and offer reinforcement of the material. The books hallmark feature includes a focus on the 5 Key Principles of Economics: 1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Spillover Principle (for externalities in production and consumption), and, 5) The Reality Principle...
More DescriptionO’Sullivan/Sheffrin makes use of Active Learning Tools which get readers involved in role-playing, help them apply concepts, and offer reinforcement of the material. The books hallmark feature includes a focus on the 5 Key Principles of Economics: 1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Spillover Principle (for externalities in production and consumption), and, 5) The Reality Principle (distinguishing real from nominal magnitudes). For economists, financial analysts and other finance professionals.