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Made to Stick

Why Some Ideas Survive and Others Die

Made to Stick( )
Author: Heath, Chip
Heath, Dan
Read by: Kahlenberg, Charles
ISBN:978-0-7393-4134-6
Publication Date:Jan 2007
Publisher:Penguin Random House Audio Publishing Group
Imprint:Random House Audio
Book Format:CD-Audio
List Price:USD $29.95
Book Description:

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.” Why do some ideas thrive while others die? And how do we improve the...
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Book Details
Detailed Subjects: Business & Economics / General
Physical Dimensions (W X L X H):5.1 x 6 x 1.1 Inches
Book Weight:0.47 Pounds
Author Biography
Heath, Chip (Author)
Chip Heath, is an American bestselling author, and speaker. He, along with his brother Dan Heath, has co-authored three books, Switch: How to Change Things When Change Is Hard, Made to Stick: Why Some Ideas Survive and Others Die, and Decisive. He is also a columnist for Fast Company magazine. Made to Stick, was named the Best Business Book of the Year, was on the BusinessWeek bestseller list for 24 months, and has been translated into 29 languages. In 2013, his title Decisive made The New York Times Best Seller List.

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