Magnetic The Art and Science of Engagement |
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| Author:
| Bergeron, Anne
Tuttle, Beth |
| ISBN: | 978-1-933253-83-1 |
| Publication Date: | May 2013 |
| Publisher: | American Association of Museums
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| Book Format: | Paperback |
| List Price: | USD $34.95 |
Book Description:
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In Magnetic: The Art and Science of Engagement, authors Anne Bergeron and Beth Tuttle analyze six U.S. museums that embraced a shift in philosophy and set a course of stakeholder, audience, and community engagement. Their "magnetic" quality provides a model for all types of organizations--from corporations to nonprofits--that want to maximize engagement with their customers and develop their true public service potential.
In Magnetic: The Art and Science of Engagement, authors Anne Bergeron and Beth Tuttle analyze six U.S. museums that embraced a shift in philosophy and set a course of stakeholder, audience, and community engagement. Their "magnetic" quality provides a model for all types of organizations--from corporations to nonprofits--that want to maximize engagement with their customers and develop their true public service potential.