Main Street Mavericks

For over forty years, American main streets have injected new life into their local economies, saving historic buildings, rebuilding trust and civic pride, and stitching the urban fabric. Many creative initiatives have joined forces and helped thousands of cities and towns revitalize their commercial districts. The pace of recent changes in technology, entrepreneurship, and the economy is fast and relentless. Main Street Mavericks explores alternative ways of helping the top performing...
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For over forty years, American main streets have injected new life into their local economies, saving historic buildings, rebuilding trust and civic pride, and stitching the urban fabric. Many creative initiatives have joined forces and helped thousands of cities and towns revitalize their commercial districts. The pace of recent changes in technology, entrepreneurship, and the economy is fast and relentless. Main Street Mavericks explores alternative ways of helping the top performing businesses adopt new economic paradigms, and struggling ones to upgrade their offering. The book proposes a collaborative path to elevate every local business, and transform main streets and downtowns into unforgettable destinations.