Make America Meme Again The Rhetoric of the Alt-Right |
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| Author:
| Woods, Heather Suzanne
Hahner, Leslie A. |
| Series title: | Frontiers in Political Communication Ser. |
| ISBN: | 978-1-4331-5974-9 |
| Publication Date: | Jan 2019 |
| Publisher: | Peter Lang AG International Academic Publishers
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| Book Format: | Hardback |
| List Price: | USD $100.75 |
Book Description:
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Using the tools of rhetorical criticism, the authors detail how memetic persuasion operates, with a particular focus on the 2016 election of Donald J. Trump. Make America Meme Again reveals the rhetorical principles used to design Alt-right memes, outlining the myriad ways memes lure mainstream audiences to a number of extremist claims.
Using the tools of rhetorical criticism, the authors detail how memetic persuasion operates, with a particular focus on the 2016 election of Donald J. Trump. Make America Meme Again reveals the rhetorical principles used to design Alt-right memes, outlining the myriad ways memes lure mainstream audiences to a number of extremist claims.