Make Poverty Business Increase Profits and Reduce Risks by Engaging with the Poor |
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| Author:
| Wilson, Craig
Wilson, Peter |
| ISBN: | 978-0-9554505-3-2 |
| Publication Date: | Nov 2006 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Routledge |
| Book Format: | Ebook |
| List Price: | USD $40.00 |
Book Description:
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Aims to redesign, redefine and reinvigorate working with the world's poor by focusing on numerous low-risk, low-cost recommendations on how business can interact with and positively influence the lives of the poor. This book takes a strategic stance on the ways in which a multinational company can strategically engage with the problem of poverty.
Aims to redesign, redefine and reinvigorate working with the world's poor by focusing on numerous low-risk, low-cost recommendations on how business can interact with and positively influence the lives of the poor. This book takes a strategic stance on the ways in which a multinational company can strategically engage with the problem of poverty.