Make Your Marketing Mobile!

Notes from the Back Cover:"Perhaps never in history have consumers so overwhelmingly embraced technology this far ahead of the marketplace response from small business. But the revolution of the cell phone, smartphone and other mobile devices has changed the way consumers communicate and has set higher expectations for how ANY business should serve them. In short, they are attached to their cell phones 24/7 and they expect your business to be Smart-Phone-Ready(tm) since they are!WHY?...
More Description

Notes from the Back Cover:"Perhaps never in history have consumers so overwhelmingly embraced technology this far ahead of the marketplace response from small business. But the revolution of the cell phone, smartphone and other mobile devices has changed the way consumers communicate and has set higher expectations for how ANY business should serve them. In short, they are attached to their cell phones 24/7 and they expect your business to be Smart-Phone-Ready(tm) since they are!WHY? Google research, among many studies confirms that 65% of mobile users now use their mobile devices to find a business in order to make an in-store purchase.The marketplace has mobilized, but should your business join this revolution? This book will bring you up to speed quickly, examine the pros and cons, uncover the opportunities and the benefits, plus reveal a few pitfalls you'll want to avoid."Make Your Marketing Mobile! is the definitive guide for small business on incorporating mobile websites, text messaging and QR codes into your marketing strategies. It features all of the current statistics, charts and graphs you'll need to consider in your decision, all summarized in this quick-to-read,100+ page guide --valuable for the novice or any business owner who wants to explore cutting edge, competitive marketing opportunities.