Making Channel Sales Work Lib/e Ten Tools to Create a World-Class Third-Party Selling Program |
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| Read by:
| Gerrard, Liam |
| Author:
| Cauchi, Marcus
Davies, David |
| ISBN: | 979-8-200-57414-8 |
| Publication Date: | Mar 2021 |
| Publisher: | Ascent Audio
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| Book Format: | CD-Audio |
| List Price: | USD $12.99 |
Book Description:
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A concise and structured approach to third-party sales management that blends many of the tools and the rigor of Sandler Training with specific guidance for channel managers. Create a World-Class Third-Party Selling Program! Channel sales is selling that takes place by means of any third party. Sales completed through value-added resellers, partners, systems integrators, independent representatives or agents, licensed distributors, and franchisees are all examples of...
More Description A concise and structured approach to third-party sales management that blends many of the tools and the rigor of Sandler Training with specific guidance for channel managers. Create a World-Class Third-Party Selling Program! Channel sales is selling that takes place by means of any third party. Sales completed through value-added resellers, partners, systems integrators, independent representatives or agents, licensed distributors, and franchisees are all examples of channel sales. Many companies operate under a channel-sales model without ever having heard of the term! Regardless of what it's called, this model presents both special challenges and special opportunities. Whether you are an early-stage venture or a small vendor of products, intellectual property, or services looking to build your footprint quickly and reliably; whether you already have a channel process in place and you want to improve or revitalize it,or you are aiming to create your first channel program from scratch; whether you are working with a group of independent agents or you are looking to build a franchise operation from the ground up--this book has been written with you in mind.