Making Innovation Last: Volume 2 Sustainable Strategies for Long Term Growth |
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| Author:
| Gatignon, Hubert
Gotteland, David
Haon, Christophe |
| ISBN: | 978-1-137-57263-9 |
| Publication Date: | Nov 2015 |
| Publisher: | Palgrave Macmillan Limited
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| Imprint: | Palgrave Macmillan |
| Book Format: | Hardback |
| List Price: | USD $109.99 |
Book Description:
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Making Innovation Last considers the long term success of a firm. Authored by a trio of top international scholars who present pioneering new work on what it takes to create long term growth, the book examines the internal conditions that are likely to encourage sustainable innovation, as well as what a culture of innovation should look like.
Making Innovation Last considers the long term success of a firm. Authored by a trio of top international scholars who present pioneering new work on what it takes to create long term growth, the book examines the internal conditions that are likely to encourage sustainable innovation, as well as what a culture of innovation should look like.