Making Innovation Work How to Manage It, Measure It, and Profit from It, Updated Edition |
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| Author:
| Davila, Tony
Epstein, Marc
Shelton, Robert |
| ISBN: | 978-0-13-309335-3 |
| Publication Date: | Nov 2012 |
| Publisher: | Financial Times/Prentice Hall
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| Book Format: | Ebook |
| List Price: | USD $44.99 |
Book Description:
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Profitable innovation doesn't just happen. It must be managed, measured, and properly executed, and few companies know how to accomplish this effectively. Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft, and Toyota to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience -- as well as the most thorough review of innovation research ever performed....
More DescriptionProfitable innovation doesn't just happen. It must be managed, measured, and properly executed, and few companies know how to accomplish this effectively. Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft, and Toyota to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience -- as well as the most thorough review of innovation research ever performed. They'll show what works, what doesn't, and how to use management tools to dramatically increase the payoff from innovation investments. Learn how to define the right strategy for effective innovation; how to structure an organisation to innovate best; how to implement management systems to assess ongoing innovation; how to incentivise teams to deliver, and much more. This book offers the first authoritative guide to using metrics at every step of the innovation process -- from idea creation and selection through prototyping and commercialisation. This updated edition refreshes the examples used throughout the book and features a new introduction that gives currency to the principles covered throughout.
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