Managed Service Restructuring in Health Care A Strategic Approach in a Competitive Environment |
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| Author:
| Goldman, Robert L.
Mukherjee, Sanjib K.
Winston, William |
| ISBN: | 978-1-56024-896-5 |
| Publication Date: | Feb 1995 |
| Publisher: | Routledge
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| Book Format: | Hardback |
| List Price: | USD $165.00 |
Book Description:
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This book serves health care managers and prospective managers who must deal with ineffective service lines. Goldman and Mukherjee review pertinent views, facts, and cases to establish the foundation for service restructuring. Through marketing and financial principles, the book shows how to profitably extend the productive life of a particular service and also how to prevent the decline of service units.
This book serves health care managers and prospective managers who must deal with ineffective service lines. Goldman and Mukherjee review pertinent views, facts, and cases to establish the foundation for service restructuring. Through marketing and financial principles, the book shows how to profitably extend the productive life of a particular service and also how to prevent the decline of service units.