Management Models of Digital Transformation Analysis and Definition of Success Factors for the Development of a Management Framework |
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Author:
| Wenzel, Katja |
Series title: | BestMasters Ser. |
ISBN: | 978-3-658-36157-0 |
Publication Date: | Dec 2021 |
Publisher: | Springer Fachmedien Wiesbaden GmbH
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Book Format: | Paperback |
List Price: | USD $99.99 |
Book Description:
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The success of a digital transformation is not a foregone conclusion. A digital transformation, as a highly complex process impacting major areas of an organization, requires a systematic approach that goes beyond individual transformation initiatives. This work analyses and integrates existing approaches to managing and coordinating a digital transformation in order to identify relevant success factors of a digital transformation, serving as a basis for the development of a systematic...
More DescriptionThe success of a digital transformation is not a foregone conclusion. A digital transformation, as a highly complex process impacting major areas of an organization, requires a systematic approach that goes beyond individual transformation initiatives. This work analyses and integrates existing approaches to managing and coordinating a digital transformation in order to identify relevant success factors of a digital transformation, serving as a basis for the development of a systematic framework for a management model of digital transformation. The analysis reveals ten success-critical focus areas of a digital transformation, which comprise numerous success factors: 'Vision, goals, and strategies', 'Leadership', 'Communication', 'Digital culture and mindset', 'Digital platform', 'Partnership network', 'Capabilities, talents, and skills', 'Organization, coordination, and roles', 'Management methodologies', and 'Governance'. A systematic framework is proposed that serves as a foundationfor the future development of a management model, addressed to executives and experts who are tasked with launching, driving, and sustaining a digital transformation.