Management of the Fuzzy Front End of Innovation |
|
| Editor:
| Gassmann, Oliver
Schweitzer, Fiona |
| ISBN: | 978-3-319-34741-7 |
| Publication Date: | Aug 2016 |
| Publisher: | Springer International Publishing AG
|
| Imprint: | Springer |
| Book Format: | Paperback |
| List Price: | USD $59.99USD $64.99 |
Book Description:
|
This book shows the patterns of the fuzzy front end of innovation and how it can be successfully managed. It features case studies of selected firms with successful practices in managing the fuzzy front end of innovation.
This book shows the patterns of the fuzzy front end of innovation and how it can be successfully managed. It features case studies of selected firms with successful practices in managing the fuzzy front end of innovation.