Management: the Basics |
|
| Author:
| Witzel, Morgen |
| Series title: | The Basics Ser. |
| ISBN: | 978-0-415-32017-7 |
| Publication Date: | Aug 2004 |
| Publisher: | Routledge
|
| Book Format: | Hardback |
| List Price: | USD $155.00 |
Book Description:
|
Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from Cadbury and Enron to the marketing of fried chicken in China, it explains the key
Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from Cadbury and Enron to the marketing of fried chicken in China, it explains the key