Managerial Economics Applications, Strategy, and Tactics |
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| Author:
| McGuigan, James R.
Moyer, R. Charles |
| ISBN: | 978-0-538-88106-7 |
| Publication Date: | Jul 1998 |
| Publisher: | Cengage South-Western
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| Book Format: | Hardback |
| List Price: | USD $64.50USD $216.95 |
Book Description:
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The emphasis on real world, manager-oriented applications shows students how managers apply theories and techniques to analyze and solve real world business problems. Over 200 applications, corporate examples, and Managerial Challenges - more than any other book - support this real world approach.
The emphasis on real world, manager-oriented applications shows students how managers apply theories and techniques to analyze and solve real world business problems. Over 200 applications, corporate examples, and Managerial Challenges - more than any other book - support this real world approach.