Managing Business Interfaces Marketing and Engineering Issues in the Supply Chain and Internet Domains |
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| Editor:
| Chakravarty, Amiya K.
Eliashberg, Jehoshua |
| Series title: | International Series in Quantitative Marketing Ser. |
| ISBN: | 978-0-387-24378-8 |
| Publication Date: | Mar 2005 |
| Publisher: | Springer
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| Book Format: | Paperback |
| List Price: | USD $119.99 |
Book Description:
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Within companies and organizations there is an increased emphasis on making different functional areas work together seamlessly. These developments have led to an increased emphasis on research and practice in business that integrate the functional areas within and between business entities. This book, provides state-of-the-art summary as well as new thoughts, in managing business interfaces. Through eleven invited chapters it brings together the latest developments in leading edge...
More DescriptionWithin companies and organizations there is an increased emphasis on making different functional areas work together seamlessly. These developments have led to an increased emphasis on research and practice in business that integrate the functional areas within and between business entities. This book, provides state-of-the-art summary as well as new thoughts, in managing business interfaces. Through eleven invited chapters it brings together the latest developments in leading edge research related to new product development, supply chain management, e-business operations, and field studies.