Managing Cultural Differences Global Leadership for the 21st Century |
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| Author:
| Abramson, Neil Remington
Moran, Robert T. |
| ISBN: | 978-1-315-40395-3 |
| Publication Date: | Oct 2017 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Routledge |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $94.95USD $1160.00USD $1160.00 |
Book Description:
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This new edition of the bestselling textbook, Managing Cultural Differences, guides students and practitioners to an understanding of how to do business internationally, providing practical advice on how competitive advantage can be gained through effective cross-cultural management.
This new edition of the bestselling textbook, Managing Cultural Differences, guides students and practitioners to an understanding of how to do business internationally, providing practical advice on how competitive advantage can be gained through effective cross-cultural management.