Managing Customer Value Essentials of Product Quality, Customer Service, and Price Decisions |
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| Author:
| Dodds, Bill |
| ISBN: | 978-0-7618-2631-6 |
| Publication Date: | Aug 2003 |
| Publisher: | University Press of America, Incorporated
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| Book Format: | Paperback |
| List Price: | USD $100.99 |
Book Description:
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Providing the right combination of product quality, customer service and price is good business. Unless a business does something that creates value for their customer, then the chances of business success are nil.
Providing the right combination of product quality, customer service and price is good business. Unless a business does something that creates value for their customer, then the chances of business success are nil.