Managing Marketing Information (RLE Marketing) |
|
| Author:
| Piercy, Nigel
Evans, Martin |
| Series title: | Routledge Library Editions: Marketing Ser. |
| ISBN: | 978-1-138-79314-9 |
| Publication Date: | Sep 2014 |
| Publisher: | Routledge
|
| Book Format: | Hardback |
| List Price: | USD $165.00 |
Book Description:
|
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.