Managing Network Resources Alliances, Affiliations, and Other Relational Assets |
|
| Author:
| Gulati, Ranjay |
| ISBN: | 978-0-19-929985-0 |
| Publication Date: | May 2007 |
| Publisher: | Oxford University Press, Incorporated
|
| Book Format: | Paperback |
| List Price: | USD $74.00 |
Book Description:
|
Today's firms are increasingly embedded in networks of alliances that influence their behavior and performance. Ranjay Gulati examines the "network resources" that arise from these ties, how successful firms manage these, and how they influence strategy, access to resources, and perceptions of a firm's legitimacy.
Today's firms are increasingly embedded in networks of alliances that influence their behavior and performance. Ranjay Gulati examines the "network resources" that arise from these ties, how successful firms manage these, and how they influence strategy, access to resources, and perceptions of a firm's legitimacy.