Managing and Marketing Tourist Destinations: Strategies to Gain a Competitive Edge |
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| Author:
| Kozak, Metin
Baloglu, Seyhmus |
| Series title: | Routledge Advances in Tourism Ser. |
| ISBN: | 978-1-283-03746-4 |
| Publication Date: | Jan 2011 |
| Publisher: | Routledge
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| Book Format: | Ebook |
| List Price: | USD $130.00 |
Book Description:
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Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the concept of destination competitiveness.
Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the concept of destination competitiveness.